General Motors (GM) announced on Tuesday that it will integrate artificial intelligence (AI) chips and software from Nvidia to advance its autonomous vehicle technology and enhance its manufacturing operations.
The collaboration aims to tap into Nvidia’s AI capabilities to accelerate GM’s development of autonomous driving systems and improve factory workflow. While traditional automakers, including GM, have faced challenges in commercializing autonomous technology due to its high cost and complexity, the partnership with Nvidia could be a key step in making self-driving vehicles a reality. Additionally, this technology promises to provide a new revenue stream through advanced driver-assistance systems and potential subscription services for drivers.
Nvidia’s AI platforms will be used by GM to build and train AI manufacturing models for factory planning, enhancing efficiency in the production process. The companies also plan to work together to develop autonomous technology for GM’s future vehicles, specifically focusing on advanced driver-assistance systems (ADAS).
When asked about the financial aspects of the deal, a GM spokesperson confirmed that the partnership would involve GM purchasing chips from Nvidia for its driver-assistance technologies, though specific terms were not disclosed.
This announcement comes at a time when several automakers, including Toyota and Hyundai, have also turned to Nvidia to develop their own autonomous driving capabilities, positioning themselves to compete with Tesla, which relies on proprietary technology for its Full Self-Driving (FSD) system.
Previously, GM utilized Nvidia’s chips to power its Cruise self-driving robotaxis, but the company had shifted focus in 2023, scaling back its robotaxi business and opting to develop custom chips in-house to lower costs and reduce dependency. However, GM’s new focus on autonomous vehicle technology for personal cars represents a renewed commitment to the self-driving space.
GM’s Super Cruise, a driver-assistance system, is expected to generate about $2 billion in annual revenue within five years. While Super Cruise is offered free for the first three years, customers will be able to subscribe to the service for $25 a month or $250 annually after the trial period.
Nvidia’s platforms have also been adopted by other global automakers, including Mercedes-Benz, BYD (China’s leading electric vehicle maker), and Rivian, the U.S. electric vehicle startup.
GM had previously relied on Nvidia’s AI platforms for training AI models, including simulation and validation, to further enhance the capabilities of its autonomous driving and driver-assistance technologies.
This strategic collaboration with Nvidia marks a significant step forward for GM as it aims to remain competitive in the fast-evolving automotive industry, particularly in the field of autonomous and electric vehicles.
 announced on Tuesday that it will integrate artificial intelligence (AI) chips and software from Nvidia to advance its autonomous vehicle technology and enhance its manufacturing operations.){kind=link}