Earlier this year, there were reports hinting at Apple’s plans to enter the smart home camera market, and now Bloomberg’s Mark Gurman is providing more details about the company’s upcoming move. According to a recent report, Apple is set to launch its first smart doorbell in late 2025, and it could come with Face ID support.
The smart doorbell is expected to use Face ID to automatically unlock doors when it recognizes someone. To protect user privacy, Apple has developed a custom wireless chip called Proxima, which will process Face ID scans locally on the device itself, ensuring that sensitive data is not sent to external servers. While the doorbell will store some data in iCloud, this integration could also boost Apple’s subscription services.
It’s still unclear whether Apple will release a smart-lock system alongside the doorbell or if it will work with third-party smart locks that are compatible with HomeKit. The doorbell is expected to support the Thread smart home standard, a key component in Apple’s broader smart home strategy. However, the device is still in the early stages of development.
In addition to the smart doorbell, Apple is reportedly planning to introduce a smart home hub, similar to Google’s Nest Hub or Amazon’s Echo Hub. This hub will feature a 6-inch touchscreen and run a new custom operating system that integrates Apple’s AI, smart home controls, and even FaceTime. Additionally, Apple is expected to release updated versions of the Apple TV and HomePod Mini next year.
It’s clear that Apple’s vision for the smart home ecosystem is taking shape, with a focus on privacy, convenience, and seamless integration across its products.
