Hotels.com is relaunching its brand with a new campaign and mascot in an effort to reestablish its presence following a challenging post-Covid period.
Hari Nair, senior vice president, general manager, and global brand lead, said it “made sense” to relaunch the brand after a decline in bookings during the pandemic. The long-term goal of the new campaign, which will run across TV, out-of-home (OOH), digital, audio, and social media in the UK this summer, is to increase unaided brand awareness.
Nair explained that parent company Expedia Group is working to build an organization that supports each brand in its portfolio, with a new brand team established specifically for this relaunch.
“This is a great opportunity for us to bring a fresh, new perspective and determine the future direction of Hotels.com,” said Nair.
