A Belarusian retailer has taken the internet by storm with its quirky bubble wrap outfits, and people can’t seem to get enough. The dress, priced at S$116 (around Rs 7,200), is part of a unique collection by the brand ZNWR, often dubbed the “Balenciaga of Belarus.” These playful creations are made entirely of large, bubble-filled panels, offering not just a fashion statement but also the satisfying experience of popping the bubbles as you move.
The dress went viral after a TikTok user shared a video filmed in a Minsk mall, where she discovered the bubble wrap dress on display. With the caption, “Girls, if you’re looking for a dress, here you go,” the post quickly grabbed the attention of thousands.
In the video, it was revealed that the bubble wrap dress wasn’t just a clever packaging material, but a legitimate fashion piece. The TikTok user also highlighted the zipper and the price tag, which showed the dress costing 280 Belarussian rubles (S$116 or about Rs 7,200). This fun and unexpected design is certainly sparking a lot of interest in the fashion world.
, is part of a unique collection by the brand ZNWR, often dubbed the “Balenciaga of Belarus.” These playful creations are made entirely of large, bubble-filled panels, offering not just a fashion statement but also the satisfying experience of popping the bubbles as you move.){kind=link}